Today we have the incredibly talented and super friendly Oli Gardner on the show. Oli is the co-founder of Unbounce, a company that has developed a powerful drag & drop landing page builder which lets you create responsive pages without any help from a technical team. Oli is a perfect example of what it means to reach ultimate “freedom” in life and in business – he’s not afraid to work hard and understands the true importance of building a career and a business with passion and purpose.
With nearly two decades in the tech industry, Oli has built his career piece by piece, or as he calls it, mission by mission. He has dedicated his life to learning the tools and the tricks of the trade in marketing, web development, software engineering, writing and speaking to all finally culminate into what he sees as his perfect business.
In this episode Oli explains the exact thought process behind how he went from zero to hero with Unbounce. Drawing from a combination of simple techniques to analyze market opportunities as well as examining personal pains in his own career, Oli saw an opportunity and captured it.
By moving fast and staying lean, Oli and his co-founders were able to bootstrap the business and build out it’s functionality without major investment. Since launching in 2009, Unbounce has grown rapidly from only six co-founders to over 110 employees in two office locations across Canada.
If you are serious about building a business then this episode is a must listen. This is a powerful interview with tons of great snippets of wisdom, so tune in, listen up, and enjoy the show!
In this episode you’ll discover:
1 :10 – Oli’s story and exactly how he started Unbounce.
3:55 – How Oli successfully navigated away from large scale investment and kept a lean startup approach.
5:24 – How to handle the changes of rapid growth and managing over 100+ employees.
7:30 – The reason WHY Unbounce was so successful.
10: 40 – Oli’s thought process and subsequent journey behind starting Unbounce.
12:20 – The biggest opportunities for entrepreneurs starting a business today.
15:30 – Oli’s definition of freedom and whether his business actually allows him to have more freedom.
18:08 – The top people, places and resources Oli turns to get information on business and personal development
20:49 – Oli’s time management and productivity tips
22:42 – The Legacy Question: Oli’s instructions on “how to grow a business”.
“Give a Shit about what you do”.
“Do ONE thing exceptionally well”.
“It’s not work if you LOVE doing it”.
“Get excited every time you’re asked to work hard”.
Important notes from this episode:
- Connect with Oli on Twitter.
- Get a 1 Month free trial and build a landing page today with Unbounce.
- Hooked book by Nir Eyal.
- Set simple reminders with Google Inbox.
Thanks for listening!
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