Before creating an info-product, make sure you choose a niche and already have an audience. If you don’t have yet, make sure to read this post. Once you have build a relationship with your tribe, it’s now time to monetize your website. Info-product are great because they are easy to create and they position you as an expert in your field. Today we will see how you can create and launch your own successful info-product.
What is an info-product
An info-product is information that is package under a course or a e-book. You don’t need to have a university degree on the subject to write your course, if you have read 3 books or more on the subject you intend to create your info-product, then you already know more than 95% of the population.
Because info-product are made of PDF document or video that are not physical, they are easy to sell. You don’t need to store them in a warehouse or have to worry about shipping. You simply store them on your computer and just send an email with the files in it when someone purchase your info-product (You can obviously automate the process but more on this later)
What should you put in your info-product?
This will depends on how much you intend to sell it for. The more expensive it is, the more content you should put in it. You can make videos, write a PDF e-book, create an audio version of your course, create a facebook group for your tribes to gather, have monthly calls with experts or with students, Q&A, Webinars, exclusive interviews, etc… The more content you offer, the more you should charge for it. I have seen info-product sell from 7$ to 10 000$.
PDF and Video courses are the easiest ones to create and also the most common. Let’s have a look on how you can create your own.
How to create a video course?
Video course are very easier to create then most people think. The best video course are the one where you have some powerpoint slides and you simply talk over your presentation. Just like a course that your tribe can follow along. It is much more exciting then only written materials and easier to consume for your students. I suggest you to have a branded powerpoint template made with your logo and you can use it throughout your course. You can get this done for cheap on fiverr or elance. Each module should have it’s own set of slides.
On top of a powerpoint presentation, You can also have screen-capture video where you guide step-by-step your audience on how to do something. They see your screen, your cursor and everything you do. This is very useful to present more technical content that require in-depth explanation. I personally use camtasia to record screen capture and there is other screen recording tools. Make sure to use a microphone(cheap 5$ microphone would do) when talking and not only the external mic of your computer so your voice is clear and crispy. nothing worst then watch a video with bad audio.
You should also think about getting a nice branded video intro. You can get one done on fiverr for 5$ or so. Upload all your video on optimize press and you are good to go!
How to create a PDF course
By now you should have already written a lot of content on your blog. you can easily draw from it to create your info-product.
PDF course are great because they are very easy to produce and you only need a basic word processing software like words and a keyboard. It’s also easy to put all your thoughts on the screen and then separate them by topics and modules after. Try to bring as much idea as you can to your readers. If you draw from your personal experience it is even better. There is tons of books on how to write effectively, but i would suggest one called “The element of style” by William Strunk and E. B. White.
Add a lot of images to make your text less dry and to support your ideas. The more the better. The length of your PDF will depends on how much you charge and what other materials you offer. You should strive to make it as complete as possible. Write from your own voice and with your own perspective. Try to be personable and add a few anecdotes of your own life. People love story!
Adding an audio version of your course is a great idea. It add value without you having to actually create more content. Same content but different way to consume it. You can simply have a special pricing for the written course + Audio format. You can use a simple voice recorder and read your whole PDF in your own voice. This would make a nice upgraded offer to your student. Some people find it more practical and love to consume content in audio format. (I am one of them) Having your whole PDF in audio could also make it possible for you to offer your course as a audio book on audible.com or other audio book platform.
What will be the course about?
This is the easy part, just ask your audience. Go on forum where they hangout and see what type of questions they are asking. Note them all and this will be the base for the outline of your course. Do not only use what they are asking about because they could be missing important point. Tell them what you think is important and what you think they should know.
The biggest problem I see people having when creating courses is that they feel like they don’t have enough expertise to talk about it and feel like a scam. If you have read 3 book or more on your subject, then you know more than 95% of the population. This is more than enough to appeal to the general population. That is also why you have an “about” page on your blog. You want to clearly say who you are, where you from and why you are an expert in your field. So you are not lying to anybody pretending to be some sort of expert. If you have read a few books on the subjects and read blog post, you can say how long you have been researching the subject. People who have Phd on the subject might not want t0 buy your product and it is fine, but the rest of the population will still find your content valuable.
Do not try to please everybody, it is impossible. Strive to make the best info-product you can but you always will have some refund and un-happy people no matter how awesome is your info-product. Just be prepared and don’t get down when it happen because it will happen.
Selling your course
This is fairly simple but it is the most important piece of the puzzle. You should be spending at least 50% of your time on your sales page and how you will promote your course. I personally use optimize press to create sales page and host my course on this site. It’s the most robust WordPress plugin to create info-product and sales page that I have ever use. A few clicks and you are up and running. I purchased the pro licence and I recommend you doing the same.
How to create your sales page.
The sales page is the most important part of your product. This is where you list all the benefits of your info-product. There is a buy now button that link to a shopping cart like paypal. Unless you are a veteran sales person with in-depth understanding of copywriting, do not try to create your own sales page yourself from scratch. Go on other succesful online course you know and use their copy and sales page to create yours. Just replace all their benefits with yours and use your own words in it.
I strongly advice you to add a video sales letter to your sales page. Simply take your written sales letter and read it words for words and make the text appear on the screen as you read it. This will make people follow along and make them much more involve. Video sales letter are now everywhere because they work.
I personally use the WordPress plugin called optimize press to create my sales letter, it’s so easy to use and you simply have to click to add any element.It also will host and automatically deliver your info-product to your customer once they purchased it. So i do use it and I highly recommend it.
Don’t wait and get started today! Leave your questions in the comment below!